On September 3rd, we opened the first GAP street store in Spain. Two years ago we started working with GAP with the idea of bringing the iconic brand of San Francisco to our country. They trusted in Grup Galceran's experience, and today we can finally say we have opened the shop.
The road has been long and with several unforeseen events such as the coronavirus pandemic that led to the delayed opening. Nothing stopped us from continuing to work hard day by day with effort and constancy from all departments to finally be able to open the first flagship store of the American brand in Barcelona.
The store, located in Carrer dels Arcs 10 in the center of Barcelona, has 900 square meters and includes the spring, summer, and autumn collection of the women, men, boy, girl, and baby categories. The store is organized by the brand's three main basics: logo, denim, and khaki. Also, at the entrance, there is a permanent customization corner with embroidery and ideal patches to make unique designs. Notice that we are the first franchisee of the brand in Europe that has a permanent corner with these characteristics. So we believe that it is going to become a very powerful element of attraction for the consumer.
The opening on September 3rd was a total success, we even had faithful customers waiting anxiously at the entrance to be the first ones to come in! There were also several visits from top national influencers who did not want to miss any detail of the new store. From Grup Galceran we organized multiple actions for the previous days and after the opening on social media, as well as in 40 Principales radio, in Time Out online magazine, collaborations with influencers, and marketing actions with professional rollerskaters, a real surprise for people walking around the city center streets!
We want to recognize the merit and perseverance of the Grup Galceran's team who made this opening possible. Since the new project was communicated to us, you have all worked with enthusiasm on this project that has only just begun, the path continues with all of you. Congratulations team!